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🏛️ Institution
Prisca Sapientia University
Zurich, Switzerland – International Academic Mission
🌐 www.priscasapientia.university
Faculty:
Faculty of Communication, Media & Marketing
⏳ Duration and academic level
Duration: 2 academic years (4 semesters)
Credits: 120 ECTS (CFU)
Level: EQF Level 7
Delivery mode: Fully online
Start date: Open enrollment
🌍 Language
Italian
English
🎯 Educational objectives
IT
Il Master in Scienze della Comunicazione sviluppa competenze avanzate nella comunicazione strategica, nella gestione dei media, nella ricerca sui processi comunicativi e nella leadership di progetti complessi.
Il percorso integra teoria avanzata, analisi dei media digitali, metodologie di ricerca, governance della comunicazione e innovazione nei contesti culturali e organizzativi, formando profili manageriali e consulenziali.
Competenze sviluppate:
- strategic communication management
- media management e piattaforme digitali
- teorie avanzate della comunicazione
- metodi di ricerca qualitativi e quantitativi
- digital culture e trasformazioni sociali
- etica e responsabilità nella comunicazione
- comunicazione integrata
- comunicazione internazionale e interculturale
- media analytics e performance evaluation
- leadership di progetti di comunicazione complessi
EN
The Master’s Degree in Communication Sciences develops advanced skills in strategic communication, media management, communication research and leadership of complex communication projects.
The programme combines advanced theory, digital media analysis, research methodologies, communication governance and innovation in cultural and organizational contexts, preparing graduates for managerial and consulting roles.
Graduates develop competencies in:
- strategic communication management
- media management and digital platforms
- advanced communication theories
- qualitative and quantitative research methods
- digital culture and societal transformation
- ethics and responsibility in communication
- integrated communication strategies
- international and intercultural communication
- media analytics and performance measurement
- leadership of complex communication projects
📚 Study plan (120 ECTS)
📘 First year – Strategy, media and research (60 ECTS)
| Course (Italian) | Course (English) | ECTS |
|---|---|---|
| Strategic Communication Management | Strategic Communication Management | 15 |
| Media Management & Digital Platforms | Media Management & Digital Platforms | 12 |
| Advanced Communication Theories | Advanced Communication Theories | 9 |
| Research Methods in Communication | Research Methods in Communication | 9 |
| Digital Culture & Society | Digital Culture & Society | 6 |
| Ethics & Communication | Ethics & Communication | 9 |
| Total | 60 ECTS |
📗 Second year – Innovation, projects and dissertation (60 ECTS)
| Course (Italian) | Course (English) | ECTS |
|---|---|---|
| Comunicazione Integrata | Integrated Communication | 12 |
| Digital Strategy & Innovation | Digital Strategy & Innovation | 9 |
| Comunicazione Internazionale e Interculturale | International & Intercultural Communication | 9 |
| Media Analytics & Performance | Media Analytics & Performance | 6 |
| Event & Experience Communication | Event & Experience Communication | 6 |
| Stage / Project Work | Internship / Project Work | 9 |
| Tesi Magistrale | Master’s Final Dissertation | 9 |
| Total | 60 ECTS |
💻 Learning platform and delivery
The programme is delivered through the Prisca Sapientia LMS, including:
24/7 online access
fully asynchronous learning
recorded video lectures
downloadable academic materials
advanced case study analysis
research supervision and project mentoring
📘 Study materials
All study materials are included and provided digitally:
advanced communication theory materials
digital media case studies
research methodology toolkits
media analytics resources
strategic communication frameworks
📝 Assessment system
Assessment is based on:
strategic communication projects
media analysis reports
research assignments
integrated communication plans
continuous module-based evaluation
📊 Master’s Final Dissertation
To obtain the Master’s degree, students must complete a Master’s Final Dissertation focused on strategic communication, media governance, digital innovation, intercultural communication or applied communication research.
The dissertation is:
supervised remotely
submitted online
evaluated by an academic committee
🧑🎓 Admission requirements
Bachelor’s Degree (or equivalent, EQF Level 6)
CV evaluation
No entrance examination required
💰 Tuition fees and flexible payments
Tuition fee: €2,000 per year
Payment options:
single annual payment
monthly installments
quarterly installments
🎓 Degree awarded
Master’s Degree in Communication Sciences
EQF Level 7 – 120 ECTS
Faculty of Communication, Media & Marketing
📞 Contacts
Admissions Office
📧 admissions@priscasapientia.university
Academic Secretariat
📧 secretariat@priscasapientia.university
Prisca Sapientia Institute
Prisca Sapientia Brasil