🏛️ Institution

Prisca Sapientia University
Zurich, Switzerland – International Academic Mission
🌐 www.priscasapientia.university

Faculty of reference:
Faculty of Communication, Media & Marketing

⏳ Duration and academic level

Duration: 3 academic years (6 semesters)
Credits: 180 ECTS (CFU)
Level: EQF Level 6
Delivery mode: Fully online
Start date: Open enrollment

🌍 Language

Italian
English

🎯 Educational objectives

IT

Il Bachelor in Digital Marketing forma professionisti con competenze strategiche, analitiche e operative nel marketing digitale, nella comunicazione online e nella gestione delle tecnologie applicate al marketing.

Il percorso integra marketing strategico, social media, data analytics, e-commerce, automazione e fondamenti di cybersecurity, preparando figure capaci di progettare e gestire strategie digitali orientate ai risultati.

Competenze sviluppate:

  • fondamenti e strategie di marketing digitale
  • comunicazione digitale e social media
  • content marketing e storytelling
  • data analytics e performance measurement
  • marketing automation e CRM
  • e-commerce e digital business
  • AI e machine learning applicati al marketing
  • digital brand management
  • digital law, privacy e GDPR
  • cybersecurity di base per ambienti digitali

EN

The Bachelor’s Degree in Digital Marketing provides strategic, analytical and operational skills in digital marketing, social media, data analysis, basic cybersecurity and emerging technologies applied to marketing.

The programme combines marketing strategy, digital communication, analytics, e-commerce and marketing automation, preparing graduates to design and manage data-driven digital marketing strategies.

Graduates develop competencies in:

  • digital marketing fundamentals and strategy
  • digital communication and social media
  • content marketing and storytelling
  • marketing data analytics and performance analysis
  • marketing automation and CRM systems
  • e-commerce and digital business models
  • AI and machine learning for marketing applications
  • digital brand management
  • digital law and privacy (GDPR)
  • basic cybersecurity for digital environments

📚 Study plan (180 ECTS)

📘 First year – Digital and marketing foundations (60 ECTS)

Course (Italian)Course (English)ECTS
Fondamenti di MarketingMarketing Fundamentals12
Digital Marketing FundamentalsDigital Marketing Fundamentals12
Economia per il MarketingEconomics for Marketing9
Comunicazione DigitaleDigital Communication9
Social Media BasicsSocial Media Fundamentals6
Statistica per il MarketingMarketing Statistics6
Informatica e Web TechnologiesIT & Web Technologies3
English for Digital MarketingEnglish for Digital Marketing3
Total60 ECTS

📗 Second year – Digital strategies and technologies (60 ECTS)

Course (Italian)Course (English)ECTS
Digital Marketing StrategyDigital Marketing Strategy12
Social Media MarketingSocial Media Marketing9
Content Marketing & StorytellingContent Marketing & Storytelling9
Data Analytics per il MarketingMarketing Data Analytics9
Cybersecurity per il Marketing DigitaleCybersecurity for Digital Marketing6
E-Commerce & Digital BusinessE-Commerce & Digital Business6
Marketing Automation & CRMMarketing Automation & CRM6
Business CommunicationBusiness Communication3
Total60 ECTS

📕 Third year – Advanced digital marketing and dissertation (60 ECTS)

Course (Italian)Course (English)ECTS
Advanced Digital MarketingAdvanced Digital Marketing12
Social Media Strategy & AdvertisingSocial Media Strategy & Advertising9
AI & Machine Learning for MarketingAI & Machine Learning for Marketing9
Brand Management DigitaleDigital Brand Management6
Digital Law & Privacy (GDPR)Digital Law & Privacy6
Project Work / InternshipInternship / Project Work9
Tesi FinaleFinal Dissertation9
Total60 ECTS

💻 Learning platform and delivery

The programme is delivered through the Prisca Sapientia LMS, including:

24/7 online access
fully asynchronous learning
recorded video lectures
downloadable presentations (PPT)
digital marketing simulations
analytics and campaign practice modules

📘 Study materials

All study materials are included and provided digitally:

digital marketing case studies
analytics dashboards and datasets
CRM and automation examples
AI marketing tools
privacy and compliance documentation
campaign planning templates

📝 Assessment system

Assessment is based on:

digital campaign projects
data analytics assignments
marketing strategy reports
online examinations
continuous module-based evaluation

📊 Final dissertation

To obtain the Bachelor’s degree, students must complete a Final Dissertation focused on digital marketing strategy, social media analytics, AI applications in marketing, digital branding or e-commerce projects.

The dissertation is:

supervised remotely
submitted online
evaluated by an academic committee

🧑‍🎓 Admission requirements

High School Diploma (or equivalent)
CV evaluation
No entrance examination required

💰 Tuition fees and flexible payments

Tuition fee: €2,000 per year

Payment options:

single annual payment
monthly installments
quarterly installments

🎓 Degree awarded

Bachelor’s Degree in Digital Marketing
EQF Level 6 – 180 ECTS

Faculty of Communication, Media & Marketing

📞 Contacts

Admissions Office
📧 admissions@priscasapientia.university

Academic Secretariat
📧 secretariat@priscasapientia.university

🌐 www.priscasapientia.university