🏛️ Institution

Prisca Sapientia University
Zurich, Switzerland – International Academic Mission
🌐 www.priscasapientia.university

Faculty of reference:
Faculty of Communication, Media & Marketing

⏳ Duration and academic level

Duration: 2 academic years (4 semesters)
Credits: 120 ECTS (CFU)
Level: EQF Level 7
Delivery mode: Fully online
Start date: Open enrollment

🌍 Language

Italian
English

🎯 Educational objectives

IT

Il Master in Digital Marketing forma figure professionali avanzate nel marketing digitale strategico, nella gestione dei dati, nell’innovazione tecnologica e nella leadership dei processi di trasformazione digitale delle imprese.

Il percorso integra strategie omnicanale, marketing analytics, automazione e intelligenza artificiale applicata al marketing, preparando profili manageriali e consulenziali capaci di guidare strategie digitali complesse in contesti competitivi globali.

Competenze sviluppate:

  • strategic digital marketing
  • advanced marketing analytics e data-driven decision making
  • digital branding e positioning
  • marketing automation e AI applicata
  • online consumer behaviour
  • digital law, ethics e compliance
  • digital transformation management
  • performance marketing e social media strategy
  • e-commerce strategy e growth marketing
  • innovation & startup marketing
  • metodi di ricerca applicati al marketing

EN

The Master’s Degree in Digital Marketing provides advanced competencies in strategic digital marketing, data-driven decision making, technological innovation and leadership of digital transformation processes.

The programme integrates omnichannel strategies, advanced analytics, marketing automation and AI applications, preparing graduates for managerial and consulting roles in dynamic global markets.

Graduates develop competencies in:

  • strategic digital marketing management
  • advanced marketing analytics and performance measurement
  • digital branding and market positioning
  • marketing automation and AI-driven marketing
  • online consumer behaviour analysis
  • digital law, ethics and compliance
  • digital transformation management
  • social media and performance marketing
  • e-commerce growth strategies
  • innovation and startup marketing
  • research methods for marketing

📚 Study plan (120 ECTS)

📘 First year – Strategy, data and innovation (60 ECTS)

Course (Italian)Course (English)ECTS
Strategic Digital MarketingStrategic Digital Marketing15
Advanced Marketing AnalyticsAdvanced Marketing Analytics12
Digital Branding & PositioningDigital Branding & Positioning9
Marketing Automation & AIMarketing Automation & AI9
Consumer Behaviour OnlineOnline Consumer Behaviour6
Digital Law, Ethics & ComplianceDigital Law, Ethics & Compliance6
Research Methods for MarketingResearch Methods for Marketing3
Total60 ECTS

📗 Second year – Leadership, projects and dissertation (60 ECTS)

Course (Italian)Course (English)ECTS
Digital Transformation ManagementDigital Transformation Management12
Social Media & Performance MarketingSocial Media & Performance Marketing9
International Digital MarketingInternational Digital Marketing9
E-Commerce Strategy & GrowthE-Commerce Strategy & Growth6
Innovation & Startup MarketingInnovation & Startup Marketing6
Stage / Project WorkInternship / Project Work9
Tesi MagistraleMaster’s Final Dissertation9
Total60 ECTS

💻 Learning platform and delivery

The programme is delivered through the Prisca Sapientia LMS, including:

24/7 online access
fully asynchronous learning
recorded video lectures
advanced digital marketing simulations
analytics dashboards and case-based projects
academic supervision and mentoring

📘 Study materials

All study materials are included and provided digitally:

advanced marketing analytics tools
AI-driven marketing frameworks
digital branding case studies
e-commerce growth models
legal and compliance documentation
research and data analysis resources

📝 Assessment system

Assessment is based on:

strategic digital marketing plans
data analytics and performance reports
AI-based marketing projects
case study analyses
continuous module-based evaluation

📊 Master’s Final Dissertation

To obtain the Master’s degree, students must complete a Master’s Final Dissertation focused on strategic digital marketing, AI applications in marketing, digital transformation projects, e-commerce growth strategies or advanced marketing analytics research.

The dissertation is:

supervised remotely
submitted online
evaluated by an academic committee

🧑‍🎓 Admission requirements

Bachelor’s Degree (or equivalent, EQF Level 6)
CV evaluation
No entrance examination required

💰 Tuition fees and flexible payments

Tuition fee: €2,000 per year

Payment options:

single annual payment
monthly installments
quarterly installments

🎓 Degree awarded

Master’s Degree in Digital Marketing
EQF Level 7 – 120 ECTS

Faculty of Communication, Media & Marketing

📞 Contacts

Admissions Office
📧 admissions@priscasapientia.university

Academic Secretariat
📧 secretariat@priscasapientia.university

🌐 www.priscasapientia.university