🏛️ Institution

Prisca Sapientia University
Zurich, Switzerland – International Academic Mission
🌐 www.priscasapientia.university

Faculty of reference:
Faculty of Economics, Management & Business

⏳ Duration and academic level

Duration: 2 academic years (4 semesters)
Credits: 120 ECTS (CFU)
Level: EQF Level 7
Delivery mode: Fully online
Start date: Open enrollment

🌍 Language

Italian
English

🎯 Educational objectives

IT

Il Master in Comunicazione e Marketing sviluppa competenze avanzate nella comunicazione strategica, nel marketing integrato, nella gestione dei brand, nei media digitali e nella leadership dei processi comunicativi.

Il percorso integra analisi dei mercati, strategie omnicanale, reputazione digitale, governance della comunicazione e innovazione nei media, formando profili manageriali e consulenziali in grado di guidare strategie di comunicazione complesse in contesti nazionali e internazionali.

Competenze sviluppate:

  • strategic communication management
  • advanced marketing management
  • digital branding e reputation management
  • digital marketing avanzato e performance strategy
  • media analytics e data-driven communication
  • integrated marketing communication
  • international marketing communication
  • digital strategy e innovazione
  • media law e compliance
  • event & experience marketing
  • leadership dei processi comunicativi

EN

The Master’s Degree in Communication & Marketing provides advanced skills in strategic communication, integrated marketing, brand management, digital media and leadership of communication processes.

The programme combines market analysis, omnichannel strategies, digital reputation management, communication governance and media innovation, preparing graduates for managerial and consulting roles in complex communication environments.

Graduates develop competencies in:

  • strategic communication management
  • advanced marketing management
  • digital branding and reputation management
  • advanced digital marketing and performance strategy
  • media and communication analytics
  • integrated marketing communication
  • international marketing communication
  • digital strategy and innovation
  • media law and compliance
  • event and experience marketing
  • leadership of communication processes

📚 Study plan (120 ECTS)

📘 First year – Strategy, media and analytics (60 ECTS)

Course (Italian)Course (English)ECTS
Strategic Communication ManagementStrategic Communication Management15
Advanced Marketing ManagementAdvanced Marketing Management12
Digital Branding & ReputationDigital Branding & Reputation9
Advanced Digital MarketingAdvanced Digital Marketing9
Media & Communication AnalyticsMedia & Communication Analytics6
Research Methods for CommunicationResearch Methods for Communication6
Ethics & Corporate CommunicationEthics & Corporate Communication3
Total60 ECTS

📗 Second year – Leadership, innovation and dissertation (60 ECTS)

Course (Italian)Course (English)ECTS
Integrated Marketing CommunicationIntegrated Marketing Communication12
Digital Strategy & InnovationDigital Strategy & Innovation9
International Marketing CommunicationInternational Marketing Communication9
Media Law & ComplianceMedia Law & Compliance6
Event & Experience MarketingEvent & Experience Marketing6
Stage / Project WorkInternship / Project Work9
Tesi MagistraleMaster’s Final Dissertation9
Total60 ECTS

💻 Learning platform and delivery

The programme is delivered through the Prisca Sapientia LMS, including:

24/7 online access
fully asynchronous learning
recorded video lectures
downloadable presentations (PPT)
case-based strategic projects
academic supervision and mentoring

📘 Study materials

All study materials are included and provided digitally:

advanced communication case studies
digital marketing toolkits
branding strategy frameworks
media analytics resources
research methodology materials

📝 Assessment system

Assessment is based on:

strategic communication projects
integrated marketing plans
digital analytics assignments
case study analyses
continuous module-based evaluation

📊 Master’s Final Dissertation

To obtain the Master’s degree, students must complete a Master’s Final Dissertation focused on strategic communication, digital branding, integrated marketing strategies, media innovation, reputation management or applied marketing research.

The dissertation is:

supervised remotely
submitted online
evaluated by an academic committee

🧑‍🎓 Admission requirements

Bachelor’s Degree (or equivalent, EQF Level 6)
CV evaluation
No entrance examination required

💰 Tuition fees and flexible payments

Tuition fee: €2,000 per year

Payment options:

single annual payment
monthly installments
quarterly installments

🎓 Degree awarded

Master’s Degree in Communication & Marketing
EQF Level 7 – 120 ECTS

Faculty of Economics, Management & Business

📞 Contacts

Admissions Office
📧 admissions@priscasapientia.university

Academic Secretariat
📧 secretariat@priscasapientia.university

🌐 www.priscasapientia.university