🏛️ Institution

Prisca Sapientia University
Zurich, Switzerland – International Academic Mission
🌐 www.priscasapientia.university

Faculty of reference:
Faculty of Economics, Management & Business

⏳ Duration and academic level

Duration: 3 academic years (6 semesters)
Credits: 180 ECTS (CFU)
Level: EQF Level 6
Delivery mode: Fully online
Start date: Open enrollment

🌍 Language

Italian
English

🎯 Educational objectives

IT

Il Bachelor in Comunicazione e Marketing forma professionisti con competenze strategiche, creative e analitiche, capaci di operare nei settori della comunicazione d’impresa, del marketing digitale, dei media e del branding.

Il percorso integra teoria della comunicazione, marketing strategico, strumenti digitali e analisi dei dati, preparando figure professionali in grado di progettare e gestire campagne di comunicazione e strategie di mercato in contesti nazionali e internazionali.

Competenze sviluppate:

  • teorie e modelli della comunicazione
  • fondamenti e strategie di marketing
  • comunicazione d’impresa
  • digital marketing e social media
  • branding e brand management
  • consumer psychology
  • media planning e advertising
  • digital analytics e performance measurement
  • relazioni pubbliche ed eventi
  • metodologia delle scienze sociali e analisi statistica

EN

The Bachelor’s Degree in Communication & Marketing provides strategic, creative and analytical skills in communication and marketing, preparing graduates for corporate communication, digital marketing, media and branding sectors.

The programme combines communication theory, marketing strategy, digital tools and data analytics, enabling graduates to design and manage communication campaigns and market strategies in national and international contexts.

Graduates develop competencies in:

  • communication theories and models
  • marketing fundamentals and strategic marketing
  • corporate communication
  • digital marketing and social media management
  • branding and brand management
  • consumer psychology
  • media planning and advertising
  • digital analytics and performance evaluation
  • public relations and event management
  • social research methodology and statistics

📚 Study plan (180 ECTS)

📘 First year – Foundations of communication and marketing (60 ECTS)

Course (Italian)Course (English)ECTS
Teorie della ComunicazioneCommunication Theories12
Fondamenti di MarketingMarketing Fundamentals12
Sociologia della ComunicazioneSociology of Communication9
Economia dei MediaMedia Economics9
Metodologia delle Scienze SocialiSocial Sciences Methodology6
Statistica per la ComunicazioneStatistics for Communication6
Informatica e Media DigitaliDigital Media & IT3
English for CommunicationEnglish for Communication3
Total60 ECTS

📗 Second year – Media, branding and digital marketing (60 ECTS)

Course (Italian)Course (English)ECTS
Comunicazione d’ImpresaCorporate Communication12
Marketing DigitaleDigital Marketing12
Branding e Brand ManagementBranding & Brand Management9
Social Media & Content MarketingSocial Media & Content Marketing9
Psicologia dei ConsumatoriConsumer Psychology6
Diritto della Comunicazione e dei MediaMedia & Communication Law6
Grafica e Visual CommunicationVisual Communication3
Public Speaking & Presentation SkillsPublic Speaking & Presentation Skills3
Total60 ECTS

📕 Third year – Strategy, projects and dissertation (60 ECTS)

Course (Italian)Course (English)ECTS
Comunicazione StrategicaStrategic Communication12
Marketing StrategicoStrategic Marketing12
Media Planning & AdvertisingMedia Planning & Advertising9
Digital Analytics & PerformanceDigital Analytics & Performance6
Relazioni Pubbliche e EventiPublic Relations & Events6
Project Work / TirocinioInternship / Project Work9
Tesi FinaleFinal Dissertation6
Total60 ECTS

💻 Learning platform and delivery

The programme is delivered through the Prisca Sapientia LMS, including:

24/7 online access
fully asynchronous learning
recorded video lectures
downloadable presentations (PPT)
case-based learning modules
project supervision and academic mentoring

📘 Study materials

All study materials are included and provided digitally:

video lectures
marketing and communication case studies
digital marketing toolkits
branding strategy materials
media analytics exercises
research and statistics resources

📝 Assessment system

Assessment is based on:

online examinations
marketing and communication projects
digital campaign simulations
analytical assignments
continuous module-based evaluation

📊 Final dissertation

To obtain the Bachelor’s degree, students must complete a Final Dissertation focused on communication strategy, branding, digital marketing analytics, media planning, corporate communication or applied marketing research.

The dissertation is:

supervised remotely
submitted online
evaluated by an academic committee

🧑‍🎓 Admission requirements

High School Diploma (or equivalent)
CV evaluation
No entrance examination required

💰 Tuition fees and flexible payments

Tuition fee: €2,000 per year

Payment options:

single annual payment
monthly installments
quarterly installments

🎓 Degree awarded

Bachelor’s Degree in Communication & Marketing
EQF Level 6 – 180 ECTS

Faculty of Economics, Management & Business

📞 Contacts

Admissions Office
📧 admissions@priscasapientia.university

Academic Secretariat
📧 secretariat@priscasapientia.university

🌐 www.priscasapientia.university